Look In a New Way

«Elektronniy Gorod TV» is a service for viewing TV and Internet content with a recommendations 
option and a video selection system.

The task of the advertising campaign is to consolidate in the Novosibirsk market due to the image 
component of the brand. External broadcast in the city is a teaser for further disclosure on social 
networks, where users are told advantages and new features of «Elektronniy Gorod TV».

The agency chose aesthetics of technology as a visual component and human emotions 
showing it in a variety of vivid images.

The slogan reflects the direction in which the company works — to create new television 
viewing format.






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