Look In a New Way
«Elektronniy Gorod TV» is a service for viewing TV and Internet content with a recommendations
option and a video selection system.
The task of the advertising campaign is to consolidate in the Novosibirsk market due to the image
component of the brand. External broadcast in the city is a teaser for further disclosure on social
networks, where users are told advantages and new features of «Elektronniy Gorod TV».
The agency chose aesthetics of technology as a visual component and human emotions
showing it in a variety of vivid images.
The slogan reflects the direction in which the company works — to create new television
viewing format.
